During the day, the house is noticeably cooler than the outdoors. I haven't found myself sweating while doing light cleaning on a weekend afternoon. And when I come into the house after working in the garden, it's feels nice and cool--not stuffy.
That's all great, but the true benefit of the insulation comes at night. Previously, the house would feel warm and stuffy in the evenings. Now, it's just as cool as it is outdoors. On previous summer evenings, we would sit in the living room with as few items of clothing on as possible, trying not to sweat. Now, I wear thin sweatpants when relaxing after work. It's that much cooler!
My final piece of evidence is this: We have yet to dig out window air conditioner out of the garage. The insulation is working so well that our bedroom is cool enough to sleep in with just a few open windows and a ceiling fan. The cheapskate in me is delighted by how much we're saving on our energy bills.
So, with all this evidence, I can definitely recommend that everyone upgrade their attic insulation to R-30. The insulation, along with the solar attic fan and our indoor ceiling fans, has really made living in Los Angeles without central air conditioning easy. And even if you do have central air, I'm sure your energy bills will go way down with the new insulation.